COSMIC SXSW POP UP
Despite the lackluster weather, attendance was at an all time high, which made our *unofficial* SXSW party with Specialized Austin at Cosmic Coffee + Beer that much sweeter.
It was one of those rides…
Thank y’all for coming out to pack Cosmic Coffee + Beer Garden during yet another Austin cold snap. Despite the lackluster weather, attendance was at an all time high, which made our *unofficial* SXSW party with Specialized Austin that much sweeter. The coffee was hot, the bluebonnets were purple, the burritos were stuffed and the beer was ice cold. If you ask us, that’s a winning combo right there
Speaking of winning combos, congrats to Jamie Pratt, winner of the Specialized Aethos Frame Giveaway. Ya lucky duck!
If you didn’t catch ‘em at the ride, we just dropped some new BC Specialized Custom Bottles. Fill ‘er up with water, electrolytes, or your favorite draft beer
Get yours IN THE SHOP NOW
Y’all also peep some of the most recent additions to the Breakfast Club community? Justin Williams and the new Austin Aviators team joined us for the first of many rides together. Prepare for more fun to come with this crew both on and off the bike
There’s something truly special found in the simplicity of sharing a ride, a beer, and a laugh on a cold Saturday morning that keeps us coming back for more. Judging by the turnout, y’all agree wholeheartedly, and we couldn’t be more stoked about it
Get ready for an adventure on April 22, with everything taking place out of Bare Performance Nutrition HQ up in Round Rock! New venue, new routes, but the same ol’ Breakfast Club feel
Until next time 🪐
SUNNY SIDE UP
BREAKFAST IS BACK and there’s no doubt about that. If Saturday was any indication of what’s in store this year then it’s time to buckle up
Now Serving: The Sunny Side, a collection of all things Breakfast Club. From ride recaps to custom product drops to rider profiles and more, this newsletter is where you can find out about all of the latest happenings in the Breakfast Club community
BREAKFAST IS BACK and there’s no doubt about that. If February 11 was any indication of what’s in store this year then it’s time to buckle up
Our 2023 kickoff gave us a chance to show y’all some of the key partners we’ll be working with moving forward. You’ll be hearing plenty more in the coming weeks and months, but we’re so grateful to be working with stellar brands such as Pas Normal Studios, Bare Performance Nutrition, Specialized Austin, Central Machine Works, and The Meteor Cafe to bring an even bigger and better experience this year and beyond
A crisp and cold Texas winter morning was made warmer by nearly 400 of y’all bundled up to take the streets. Each group headed out of town with its own rolling enclosure to tackle Marly and Lost Creek all while battling the unrelenting wind. Double the squad cars means double the fun, for TWO FULL HOURS. Whether we were flying down 360 or attacking through Lost Creek, we got to do so without stopping for any red lights or stop signs, and that’s pretty cool if you ask us
With the return of Breakfast Club came the announcement of a new kit and apparel sponsor, Pas Normal Studios. If you’re still wondering how to pronounce it, here’s a quick lil’ excerpt from their site:
For the Anglophones, it's French. No, it's not “Paz Normul", it's “Pah Norm-all". And again, for the Anglophones, if the translation didn't come through, it means “not normal".
We sold out of the first BC x PNS collection in MINUTES. We’re so thankful for the support, and if you didn’t manage to snag yourself a sweatshirt or bandana, hit the BC shop for the newly dropped BC PAS TEE
Stay tuned for more info on our partners, events, and everything in between. See y’all on March 18th