The “club” part. A completely optional, annual membership that provides incredible benefits & fun stuff from our partners (and us). In return, it helps support Breakfast Club and ensures we can keep doin’ what we’re doin’ – and what we dream about doin’. More information on partners & perks:
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15% off MSRP on Bikes
20% off MSRP on Equipment
“Special” Member Events & Release Parties
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20% off MSRP on Wheels
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25% off MSRP through Group Member Orders
One-off discounts in-store at The Meteor & Mellow Johnny’s
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Dedicated Injury Hotline
50% off Performance Testing: VO2 Max + Forceplate
Discounted Exercise Programs
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25% off MSRP on all in-stock Product
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All Locations:
1x Free Drip Coffee / Day
Always Happy Hour Pours
50% off Jumbo Slices
10% off in The Meteor Bike Shop
2x Bike Wash & Tunes / Year
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First access to BC / EF International: Spring 2027
$500 off Select Cycling Tours
$200 off Any EF Tour
FREE Professional Bike Upgrade
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20% off MSRP on in-stock Product
One-off product & something fun @ Harthan House
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Something fun @ Harthan House
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20% off TrainingPeaks Premium
Curated Training Plans
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25% off MSRP on the Karoo 3
Member-Only Product Demos
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15% off: Products, Labor, Bike Fits & Specialized bike rentals
15% off Mañana Seaholm
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$50 Initial Evaluation
Curated Strength & Educational Classes
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15% off coffee & pastries!
Loyalty Points Boost (+8 points)
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10% off at any Desnudo Location
10% off Desnudo Coffee Subscription
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20% off MSRP on in-stock Product
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25% off MSRP on in-stock Product
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Custom Adventure Vans anyone?
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25% off BC Merch & Product Collaborations
Member-Only Rides, Events & Co-Working @ Harthan House
First (& sometimes exclusive) access to everything we do
A look into the kitchen!
