The “club” part. A completely optional, annual membership that provides incredible benefits & fun stuff from our partners (and us). In return, it helps support Breakfast Club and ensures we can keep doin’ what we’re doin’ – and what we dream about doin’. More information on partners & perks:

    • 15% off MSRP on Bikes

    • 20% off MSRP on Equipment

    • “Special” Member Events & Release Parties

    • 20% off MSRP on Wheels

    • 25% off MSRP through Group Member Orders

    • One-off discounts in-store at The Meteor & Mellow Johnny’s

    • Dedicated Injury Hotline

    • 50% off Performance Testing: VO2 Max + Forceplate

    • Discounted Exercise Programs

    • 25% off MSRP on all in-stock Product

  • All Locations:

    • 1x Free Drip Coffee / Day

    • Always Happy Hour Pours

    • 50% off Jumbo Slices

    • 10% off in The Meteor Bike Shop

    • 2x Bike Wash & Tunes / Year

    • First access to BC / EF International: Spring 2027

    • $500 off Select Cycling Tours

    • $200 off Any EF Tour

    • FREE Professional Bike Upgrade

    • 20% off MSRP on in-stock Product

    • One-off product & something fun @ Harthan House

    • 20% off TrainingPeaks Premium

    • Curated Training Plans

    • 25% off MSRP on the Karoo 3

    • Member-Only Product Demos

    • 15% off: Products, Labor, Bike Fits & Specialized bike rentals

    • 15% off Mañana Seaholm

    • $50 Initial Evaluation

    • Curated Strength & Educational Classes

    • 15% off coffee & pastries!

    • Loyalty Points Boost (+8 points)

    • 10% off at any Desnudo Location

    • 10% off Desnudo Coffee Subscription

    • 20% off MSRP on in-stock Product

    • 25% off MSRP on in-stock Product

    • Custom Adventure Vans anyone?

    • 25% off BC Merch & Product Collaborations

    • Member-Only Rides, Events & Co-Working @ Harthan House

    • First (& sometimes exclusive) access to everything we do

    • A look into the kitchen!