SUNNY SIDE UP

Now Serving: The Sunny Side, a collection of all things Breakfast Club. From ride recaps to custom product drops to rider profiles and more, this newsletter is where you can find out about all of the latest happenings in the Breakfast Club community

BREAKFAST IS BACK and there’s no doubt about that. If February 11 was any indication of what’s in store this year then it’s time to buckle up

Our 2023 kickoff gave us a chance to show y’all some of the key partners we’ll be working with moving forward. You’ll be hearing plenty more in the coming weeks and months, but we’re so grateful to be working with stellar brands such as Pas Normal Studios, Bare Performance Nutrition, Specialized Austin, Central Machine Works, and The Meteor Cafe to bring an even bigger and better experience this year and beyond

A crisp and cold Texas winter morning was made warmer by nearly 400 of y’all bundled up to take the streets. Each group headed out of town with its own rolling enclosure to tackle Marly and Lost Creek all while battling the unrelenting wind. Double the squad cars means double the fun, for TWO FULL HOURS. Whether we were flying down 360 or attacking through Lost Creek, we got to do so without stopping for any red lights or stop signs, and that’s pretty cool if you ask us

With the return of Breakfast Club came the announcement of a new kit and apparel sponsor, Pas Normal Studios. If you’re still wondering how to pronounce it, here’s a quick lil’ excerpt from their site:

For the Anglophones, it's French. No, it's not “Paz Normul", it's “Pah Norm-all". And again, for the Anglophones, if the translation didn't come through, it means “not normal".

We sold out of the first BC x PNS collection in MINUTES. We’re so thankful for the support, and if you didn’t manage to snag yourself a sweatshirt or bandana, hit the BC shop for the newly dropped BC PAS TEE

Stay tuned for more info on our partners, events, and everything in between. See y’all on March 18th